Think all dish soaps are the same? Think again. Dawn Ultra has 3x Grease Cleaning Power*, so you can get through dishes with less. No matter what you've got cooking in the kitchen, Dawn dishwashing liquid will leave your dishes squeaky clean every time. *Cleaning ingredients per drop vs. Dawn Non-Concentrated 

• Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 18 fl oz: 50% Less Scrubbing
• Contains 3x Grease Cleaning Power (cleaning ingredients per drop vs. Dawn Non-Concentrated)
• Our NEW More Powerful Formula helps you get through more dishes with less dishwashing liquid
• #1 Dish Liquid (Based on Sales)
• Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent